Thai Line sticker designer wins Asean-Japan award

Tidlom the water buffalo wins Japan-sponsored award for ASEAN creativity in character design for animation, games & merchandising.

GRAPHIC DESIGN & CHAT-APP STICKERS

Thai Line sticker designer wins Asean-Japan award

21/09/2016
Sasiwimon Boonruang

Tidlom The Sky Hanger, a Line sticker collection by a Thai sticker designer, recently won second prize at Asean Character Award 2016 (see facebook here).

The grand prize went to Origanimals, by Giggle Garage Animations of Malaysia.

AWARD FOR ASEAN CREATIVITY IN CHARACTER DESIGN FOR ANIMATION, GAMES & MERCHANDISING

The award is part of the Asean Creative Network, which matches Japanese content - related companies with their counterparts in Asean member states.

The Asean Character Award was established by the Asean-Japan Centre and an organization named LLP Asean Creative Supporters.

Now in its third year, the award aims to bring to light the creative capacities possessed by Asean member states that are not well-known in Japan.

The annual contest focuses on characters that have been created by network members in animation, games, and merchandising.

WINNING AWARD CREATES BUSINESS OPPORTUNITIES

Sanya Lertprasertpakorn is the principal designer of Zylostudio and the creator of the character Tidlom.

He said the award is seen as creating business opportunities for designers.

"Having the award is like we have been certified by an institute that our character is qualified and it's a positive for our portfolio."

Winning teams from Asean also were offered an opportunity to present themselves at the Tokyo Game Show 2016 in Makuhari Messe, which took place last week.

STICKER CHARACTER DESIGN CONTINUOUSLY UPDATED

Zylostudio created and continuously updated the Tidlom character over the past two years.

Sales of Tidlom Line stickers have rapidly increased.

This has allowed its creators to diversify into other media outlets such as online cartoons and co- branding with other products.

Sanya noted that he maintains the concept of Thainess with each character design, but broadens the look in order to appeal to an international audience.

BUFFALO WITH LOINCLOTH NOT MUCH OF A THAI LOOK

"The Tidlom character portrays a Thai buffalo with loincloth, but the look is international and simple, not too much of a Thai look," he said.

http://www.bangkokpost.com/tech/local-news/1091153/thai-line-sticker-designer-honoured-by-asean-japan-centre

http://bangkok.coconuts.co/2016/09/21/thai-line-sticker-tidlom-wins-second-place-asean-character-award-2016

https://www.facebook.com/zylostudio/

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