fad

something that is popular or fashionable only for a short time กระแสนิยม แฟชั่นสมัยนิยม

Some people say the tattoo fad was started by Hollywood actress Angelina Jolie.

From an alternative to eyeglasses for people with eyesight problems, contact lenses, particular the so-called "big eyes", have become a big fad.

The 1050's hula hoop fad is making a comeback.