Hello Kitty is 40
Happy Birthday Hello Kitty. Today, fans around the world are celebrating the 40th anniversary of this global icon of "cute-cool".
Happy Birthday Hello Kitty. Today, fans around the world are celebrating the 40th anniversary of this global icon of "cute-cool".
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Attendees take pictures outside of Hello Kitty Con October 31, 2014 at The Geffen Contemporary at MOCA in Los Angeles, California. Some 25,000 fans are expected to attend Hello Kitty Con between October 30 and November 2. Dan R. Krauss/AFP
From cute to cool: Hello Kitty turns 40
TOKYO, AP — When she came to life in 1974, she was a kitty without a name, sitting sideways in blue overalls and a big red bow, on a coin purse for Japanese girls.
Today (Saturday), fans around the world celebrate the 40th anniversary of this global icon of "cute-cool". Happy Birthday, Hello Kitty.
Only a handful of characters last so long, especially in Japan, where thousands come and go in a highly competitive market. Hello Kitty has the looks, and more.
Khloe Naran plays with a Hello Kitty tea set at Hello Kitty Con October 31, 2014 at The Geffen Contemporary at MOCA in Los Angeles, California.
"Characters must have certain qualities, like an oversized round face, short limbs and plump body," said economist Takuro Morinaga, an expert on popular culture. "Kitty follows the basics, yet she has a strong personality."
Hello Kitty's company, Sanrio Co, which specialises in designing and making a wide range of products in the booming "cute" business, created her as a character 40 years ago.
According to Sanrio, her real name is Kitty White, born Nov 1 — no year is given — in the London suburbs. The birthday date was chosen because it is the birthday of her original designer, Yuko Shimizu.
Sanrio strives to keep Hello Kitty ahead of the curve, factoring in social and fashion trends and collaborating with other popular characters and fashion brands.
Made up of just a few simple strokes — two dots for eyes, a tiny circle for a nose and no mouth — Hello Kitty was largely for little girls at the start. Her stationery became a staple gift for schoolgirls.
Hello Kitty made her overseas debut in the United States in 1976 before heading to Europe and the rest of Asia. She posed piloting an airplane in 1978 for the opening of Tokyo's Narita International Airport, symbolising her dream of going global.
In the 1980s, Kitty began shaking off her purely childish image and attracting adults. Her outfits and background shifted from bold red, blue and yellow to hues of pink and blue. A black and white Hello Kitty reflected a monotone boom led by Japanese fashion brand Comme des Garcons.
Kitty's third and current designer Yuko Yamaguchi took the bold step of removing the black outline around the character. Hello Kitty decorated the popular items of the day, including pagers and hand-held game machines.
A model dressing as Japanese character Hello Kitty performs during a carnival at Sanrio Puroland, a theme park featuring Hello Kitty in Tokyo. (AP Photo/Eugene Hoshiko)
As some of her original fans started having children, a potential second generation of fans emerged in the 1990s. Sanrio Puroland, a theme park targeting families, opened in the Tokyo suburbs.
Designer Yamaguchi created a baby Kitty in 1999 at the request of young mothers. "Kitty-lers", a new breed of grown-ups devoted to the character, became a national phenomenon. A Hello Kitty laptop went on sale, as did a portable karaoke machine amid a karaoke boom.
In this Dec. 1, 2013 file photo, Lady Gaga poses for photographers with a Lady Gaga version of Hello Kitty doll during a press conference to promote her latest album in Tokyo. (AP Photo/Shizuo Kambayashi, File)
Sanrio has now reached out to fans of different fashion tastes, from girly to street and designer brands. In 2008 Hello Kitty donned a Dior collection in Vogue magazine. She also co-branded with Diesel, A Bathing Ape, Undercover, Reebok and Vans, as well as cosmetics makers Crabtree & Evelyn and MAC.
Hello Kitty is featured on about 50,000 items in some 130 countries. Lady Gaga has performed in Hello Kitty costumes, and the rock band Kiss produced T-shirts last year featuring Hello Kitty in its trademark Kiss makeup and costumes.
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